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"It Takes Ten Years to Build Up Your Company's Reputation

Question 52

Multiple Choice

"It takes ten years to build up your company's reputation, but only ten seconds for you to lose it." This comment from investor Warren Buffett applies to the way ________ can hurt a company.


A) insufficient promotion
B) the distractions of social responsibility
C) illegal or unethical behavior
D) choosing the wrong publicist

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