The marketing team at Queen Auto Parts is preparing a new campaign that will focus on a series of radio and television commercials. Prior to approving the campaign, the CEO wants an estimate on the number of potential customers that will hear or see the commercials at least once. This figure can be best described as

Question

Quizplus · Accepted Answer

Reach is the term used to describe the number of potential customers that will hear or see a marketing message at least once.

The Marketing Team at Queen Auto Parts Is Preparing a New