Dion is part of the marketing team at Stafford Shipping. He organizes a meeting with his team to review and select the media sources they will be using for next year's advertising. This activity can be best described as

Question

Quizplus · Accepted Answer

Media planning involves selecting the appropriate media channels for advertising to achieve marketing campaign objectives, which is what Dion is doing by organizing a meeting to review and select media sources for next year's advertising.

Dion Is Part of the Marketing Team at Stafford Shipping