Greased Lightning specializes in oil changes and tune-ups for vehicles. It periodically sends postcards to customers that include the date of their last service. Which of the following best describes this approach to advertising?

Question

Quizplus · Accepted Answer

Reminder advertising aims to keep the brand and its products in the minds of consumers. By sending postcards with the date of the last service, Greased Lightning reminds customers of the need for periodic vehicle maintenance, encouraging repeat business without directly comparing to competitors or providing detailed information about the service.

Greased Lightning Specializes in Oil Changes and Tune-Ups for Vehicles