Diddly Daddly Candies recently ran an outdoor ad that asked consumers, "Why pay more for candies with artificial sweeteners, when Diddly Daddly candies cost less and are made with all-natural sweeteners?" Which of the following best describes this approach to advertising?

Question

Quizplus · Accepted Answer

This approach is competitive advertising because it compares Diddly Daddly candies to other candies that use artificial sweeteners, highlighting the benefits of their own product (all-natural sweeteners) and its lower cost to gain an advantage over competitors.

Diddly Daddly Candies Recently Ran an Outdoor Ad That Asked