Yenny received a large group of referrals from a satisfied customer last week. She is now researching the list to ensure the referrals work in a relevant industry and would be authorized to make purchasing decisions on behalf of their respective employers. Which of the following tasks in the personal selling process does this best represent?

Question

Quizplus · Accepted Answer

Qualifying involves researching potential clients to ensure they are a good fit for the product or service being sold, including their relevance to the industry and their decision-making authority.

Yenny Received a Large Group of Referrals from a Satisfied