Myron just wrapped up a sales presentation with the procurement team at Q-Phonics. The attendees seem interested, but the manager raises her hand and asks why they should consider Myron's product when three other competitors offer the same product at a much lower cost. Which of the following tasks in the personal selling process does this best represent?

Question

Quizplus · Accepted Answer

Handling objections involves addressing concerns or questions potential buyers may have about the product or service, which is exactly what is happening when the manager asks why they should consider Myron's product despite higher costs compared to competitors.

Myron Just Wrapped Up a Sales Presentation with the Procurement