Constant Credit sends two representatives to a Major League Baseball playoff game to manage a small booth. The representatives give fans a gift card with the Constant Credit logo emblazoned on the front. The card also has a link to the Constant Credit website. This can be best described as ________ marketing.

Question

Quizplus · Accepted Answer

Guerrilla marketing involves unconventional, innovative, and low-cost marketing tactics aimed at obtaining maximum exposure for a product. Constant Credit's approach of sending representatives to a public event to directly engage with potential customers through the distribution of branded gift cards fits the definition of guerrilla marketing, as it uses an unconventional method to promote their brand in a memorable way.

Constant Credit Sends Two Representatives to a Major League Baseball