Valu-Rite places a campground arrangement in the center of its convenience store each summer and surrounds it with chocolate, marshmallows, and graham crackers-everything needed for s'mores. Which of the following promotion techniques does this best represent?

Question

Quizplus · Accepted Answer

Point-of-purchase displays are marketing or advertising placements near the product it is promoting, typically in a retail environment. By arranging the s'mores ingredients together in a campground setup, Valu-Rite is using a point-of-purchase display to attract attention and encourage impulse buying.

Valu-Rite Places a Campground Arrangement in the Center of Its