Pearly Whitez makes toothpaste and other dental care products for customers. Its last advertising campaign described the dangers of poor dental hygiene and highlighted how the company's toothpaste could protect against these same dangers. Which of the following best describes this approach to advertising?

Question

Quizplus · Accepted Answer

This approach is best described as a fear-appeal advertising strategy, as it highlights the dangers of poor dental hygiene to create fear and then presents the product as a solution to alleviate that fear.

Pearly Whitez Makes Toothpaste and Other Dental Care Products for Customers