Marketers have developed a viral campaign to try and generate chatter about its new product, hoping that the chatter will help to increase sales. This tactic integrates the ________ element of the marketing mix.

Question

Quizplus · Accepted Answer

The tactic described is related to promotion, as it involves creating awareness and generating interest in the product through a viral campaign, which is a promotional strategy.

Marketers Have Developed a Viral Campaign to Try and Generate