Footage from a GoPro of a fireman trying to save a kitten was uploaded to GoPro's YouTube page to show the versatility of the product. The video was viewed 5 million times in one week. GoPro effectively integrated social media into its marketing mix by utilizing a(n) ________ tactic known as ________.

Question

Quizplus · Accepted Answer

GoPro's strategy of sharing compelling content (a fireman saving a kitten) that highlights the product's use in real-life scenarios on a popular platform (YouTube) to garner views and engagement is a classic example of viral campaigning. This approach leverages the power of social sharing to increase brand visibility and product interest without the direct costs associated with traditional advertising.

Footage from a GoPro of a Fireman Trying to Save