In digital marketing, owned media refers to all the online marketing channels a company pays for, while earned media consists of media that the company generates on its own.

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Owned media refers to any marketing channel that a company controls and owns, such as its websites, blogs, and social media accounts. Earned media, on the other hand, is exposure gained through word-of-mouth, buzz, or other promotional efforts that the company doesn't pay for directly, such as customer reviews and media coverage.

In Digital Marketing, Owned Media Refers to All the Online