A social media influencer is someone who is hired by a company to work on the company's social media campaign; a chatter is someone who reviews the campaign.

Question

Quizplus · Accepted Answer

A social media influencer is an individual who has established credibility in a specific industry, has access to a large audience, and can persuade others by virtue of their authenticity and reach. They are not necessarily hired by a company to work on campaigns but may be partnered with to promote products or services. A chatter is not a defined role in social media marketing; the term might informally refer to someone who engages in conversations online, but it does not specifically mean someone who reviews campaigns.

A Social Media Influencer Is Someone Who Is Hired by a Company