When Bao determined that his product's falling sales were becoming a problem, he instructed management to reduce costs and increase efficiency to maintain the product's profitability. The product was most likely in the ________ stage of the product life cycle.
A) downhill
B) decline
C) decay
D) maturity
E) maintenance

Question

Quizplus · Accepted Answer

The maturity stage of the product life cycle is characterized by slowing sales growth, indicating that the product has achieved widespread market acceptance but is facing increased competition and market saturation. Cost reduction and efficiency improvements are common strategies to maintain profitability during this stage.

When Bao Determined That His Product's Falling Sales Were Becoming