In the past year, a growing number of new plant-based burgers have become available in the market. These burgers have the same taste, texture, and consistency as regular hamburger meat. This best represents which type of innovation?
A) continuous
B) introductory
C) discontinuous
D) dynamically continuous
E) commercials

Question

Quizplus · Accepted Answer

Discontinuous innovation refers to the introduction of a new product or service that creates a new market or significantly changes an existing one. In this case, the introduction of plant-based burgers that have the same taste, texture, and consistency as regular hamburger meat represents a discontinuous innovation as it creates a new market for plant-based meat alternatives.

In the Past Year, a Growing Number of New Plant-Based