Chark United sells a tracker that allows parents to track their children through a lightweight, metal bracelet. Sales are very low, and parents are avoiding the product due to concerns about cost and the fact that the bracelets seem to break easily. The bracelets are most likely in which stage of the product life cycle?
A) maturity
B) introduction
C) growth
D) innovation
E) decline

Question

Quizplus · Accepted Answer

The product is in the introduction stage, characterized by low sales and the process of introducing the product to the market. The issues with cost and durability are common challenges that new products face as they seek market acceptance.

Chark United Sells a Tracker That Allows Parents to Track