Paragon Art Studio sells statues, sculptures, and paintings to consumers and businesses. It sells its products direct to consumers in retail stores and art galleries and through its own online store. It also sells to businesses through art brokers working for the company across the country. Together, these methods for getting art to its customers can best be described as Paragon's
A) intermediary channel.
B) distribution mix.
C) form utility.
D) wholesale strategy.
E) product supply chain.

Question

Quizplus · Accepted Answer

The distribution mix refers to the various ways a company gets its products to its customers, including direct sales in retail stores and online, as well as indirect sales through brokers. This encompasses all the methods Paragon Art Studio uses to distribute its art, making "distribution mix" the correct term.

Paragon Art Studio Sells Statues, Sculptures, and Paintings to Consumers