In market basket analysis, the measure of confidence is represented as ________.
A) Confidence = Support/Expected support.
B) Confidence = Support of transactions that includes both antecedent and consequent/Support of transactions that includes antecedent only.
C) Confidence = Support of transactions that includes consequent/Total number of transactions.
D) Confidence = Number of transactions that includes both antecedent and consequent/Total number of transactions.
Correct Answer:
Verified
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