Ben, age 65, is shopping for groceries online and adds a pack of pancake mix to his cart. Based on this information, identify an example of a promotional message that uses item to item collaborative filtering.

Question

Quizplus · Accepted Answer

Item to item collaborative filtering recommends products based on what other customers bought alongside the initial item. In this case, recommending maple syrup because it is commonly purchased with pancake mix fits this description.

Ben, Age 65, Is Shopping for Groceries Online and Adds