The market basket analysis measure of lift is represented as ________.
A) Lift = Confidence/Expected confidence.
B) Lift = Support/Expected support.
C) Lift = Number of transactions that includes both antecedent and consequent/Total number of transactions.
D) Lift = Support of transactions that includes both antecedent and consequent/Support of transactions that includes antecedent only.
Correct Answer:
Verified
Q19: In market basket analysis, the measure of
Q20: Ben, age 65, is shopping for groceries
Q21: A lift value of _ indicates a
Q22: Describe how the measure of confidence is
Q23: In market basket analysis, _ measures the
Q25: Marsha, a 30-year-old woman, is shopping online
Q26: Explain with an example how market basket
Q27: Based on the concept of market basket
Q28: According to market basket analysis, which of
Q29: Differential market basket analysis is the use
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents