In the Red Ventures Internet marketing company case study, the total_duration variable describes the ________.
A) amount of time the user was actively engaged on the site in milliseconds
B) date on which the online site browsing occurred
C) total time a user was on the site in milliseconds
D) number of times a user visited a page and left without interacting

Question

Quizplus · Accepted Answer

The total_duration variable in the context of internet marketing, particularly in a case study involving Red Ventures, would logically refer to the total time a user spent on the site, measured in milliseconds. This encompasses all activity durations during a visit, not just active engagement or specific interactions.

In the Red Ventures Internet Marketing Company Case Study, the Total_duration