In the Red Ventures Internet marketing company case study, a web visitor making an actual purchase is referred to as a(n) ________.
A) engagement
B) conversion
C) sale
D) generator

Question

Quizplus · Accepted Answer

In marketing terminology, especially in the context of online marketing and web analytics, a web visitor making an actual purchase is referred to as a "conversion." This term is used because the visitor is converted from a mere visitor to a customer.

In the Red Ventures Internet Marketing Company Case Study, a Web