In which step of the 7-step marketing analytics process are the unit of analysis and the target and predictor variables identified?
A) data understanding and collection
B) model development
C) model evaluation and interpretation
D) data preparation and feature selection

Question

Quizplus · Accepted Answer

In the data preparation and feature selection step, the unit of analysis and the target and predictor variables are identified to ensure the data is ready for modeling.

In Which Step of the 7-Step Marketing Analytics Process Are