Shop-o-maniac, an e-commerce website, is experiencing low website traffic. Based on the 7-step marketing analytics process, what should be the first step taken by the firm to develop a plan to increase its website traffic?
A) data understanding and collection
B) business problem understanding
C) data preparation and feature selection
D) model development

Question

Quizplus · Accepted Answer

The first step in the 7-step marketing analytics process is understanding the business problem, which in this case is low website traffic. This understanding is crucial for developing an effective plan to address the issue.

Shop-O-Maniac, an E-Commerce Website, Is Experiencing Low Website Traffic