An occupational therapy practitioner starts a community sensory garden at a local school. A couple of teachers offer to assist in helping maintain the garden, but others complain to the principal about the initiative. According to Rogers's theory of innovation, the teachers contacting the principal represent which group of individuals?
A) Early adopters
B) Early majority
C) Late majority
D) Laggards

Question

Quizplus · Accepted Answer

Rogers (2003) classified these individuals as innovators, early adopters, early majority, late majority, and laggards (p. 22), depending on when each group embraces the innovation. Rogers (2003) suggested that innovativeness is the cornerstone of the diffusion process and associated certain characteristics with each of the adopter categories. "The salient value of the innovator is venturesomeness, due to a desire for the rash, the daring, and the risky" (p. 283). In contrast, the early adopters are more conservative than innovators and yet serve as leaders and role models by embracing the innovation. "In one sense, early adopters put their stamp of approval on a new idea by adopting it" (p. 283).

An Occupational Therapy Practitioner Starts a Community Sensory Garden at a Local