Question 1

Which of the following is not a benefit to customers of a recommendation system?

Accepted Answer

Higher conversion rate is a benefit to businesses, not directly to customers.

Question 2

Which of the following is not a benefit to sellers of a recommendation system?

Accepted Answer

Personalization is a benefit to the users of a recommendation system, not directly to the sellers. Sellers benefit from increased cross-sell, customer loyalty, and enabling mass customization, which can lead to higher sales and customer retention. Personalization enhances the user experience by providing tailored recommendations, but it is the mechanism through which other benefits are realized for sellers, rather than a direct benefit itself.

Question 3

This technique allows vendors to identify preferences by the attributes of the product(s) that customers have bought or intend to buy.

Accepted Answer

Content-based filtering analyzes the attributes of items and recommends products that have similar attributes to those that a user has liked in the past. It focuses on the properties of the items themselves, rather than on other users' feedback or interactions.

Question 4

This method builds a model that summarizes the past behavior of shoppers, how they surf the Internet, what they were looking for, what they have purchased, and how much they like (rate) the products.

Accepted Answer

Collaborative filtering builds models based on the behavior and preferences of users, focusing on patterns of activities among users, such as purchases and ratings, to make recommendations.

Question 5

Which of the following types of bots do simple repetitive tasks for their owners?

Accepted Answer

Regular bots are designed to perform simple, repetitive tasks for their owners, automating processes that don't require complex decision-making or learning capabilities.

Question 6

Which of the following types of bots simulate conversations with people?

Accepted Answer

Chatbots are specifically designed to simulate conversations with people, often used in customer service and information retrieval scenarios.

Question 7

Which of the following types of bots have a knowledge base that improves with experience?

Accepted Answer

Intelligent bots have a knowledge base that improves with experience, often using machine learning techniques to learn from interactions and data over time.

Question 8

Which of the following is not a benefit of the use of chatbots?

Accepted Answer

Chatbots are designed to enhance both the quality and quantity of customer service interactions by providing instant responses and handling multiple queries simultaneously. The statement that they reduce quality is incorrect, as the primary goal of chatbots is to improve customer service efficiency without compromising quality.

Question 9

This software agent helps people improve their work, assist in decision making, and facilitate their lifestyle.

Accepted Answer

Virtual personal assistants are designed to help people improve their work, assist in decision-making, and facilitate their lifestyle by managing emails, setting reminders, making appointments, and providing information through voice or text interactions.

Question 10

Which of the following is not a component of chatbots?

Accepted Answer

Robot manipulators are not a component of chatbots. Chatbots primarily rely on AI, a knowledge base, and interfaces for human-computer interaction, not physical manipulation.

Question 11

Which of the following is a function that cannot be completed by Amazon's Alexa?

Accepted Answer

As of my last update in 2023, Amazon's Alexa is capable of answering questions in several domains, making to-do lists, and playing audiobooks. However, interfacing with self-driving cars is not a standard function provided by Alexa, as it requires more specialized technology and partnerships with automotive manufacturers that are not universally available or implemented.

Question 12

What is the hardware companion of Amazon's Alexa software product?

Accepted Answer

Echo is the hardware product designed by Amazon to work with its Alexa voice-controlled intelligent personal assistant service.

Question 13

Which of the following is not a limitation of bots?

Accepted Answer

Bots are generally considered cost-effective, especially when compared to the expense of human labor. The other options (inferior performance, poor brand representation, and inconvenient use) are potential limitations or challenges associated with the use of bots.

Question 14

The company that led the implementation of robo advisors was:

Accepted Answer

Betterment was one of the first companies to launch a robo-advisor platform, pioneering the automated investment management industry.

Question 15

An ________ this is the "brain" of ES.

Accepted Answer

The answer of An ________ this is the "brain" of...

Question 16

A heavily used knowledge system for recommending one-to-one targeted products or services is the ________ system.

Accepted Answer

The answer of A heavily used knowledge system for recommending...

Question 17

An ES builder builds the necessary ES components and loads the knowledge base with appropriate representation of expert knowledge in the ________ environment.

Accepted Answer

The answer of An ES builder builds the necessary ES...

Question 18

In an ES, knowledge acquisition is mostly from ________.

Accepted Answer

The answer of In an ES, knowledge acquisition is mostly...

Question 19

A ________ is a computerized service that enables easy conversations between humans and humanlike computerized robots or image characters, sometimes over the Internet.

Accepted Answer

The answer of A ________ is a computerized service that...

Question 20

More intelligent chatbots are equipped with ________, so the computer can understand unstructured dialog.

Accepted Answer

The answer of More intelligent chatbots are equipped with ________,...

Quiz 12: Knowledge Systems: Expert Systems, Recommenders, Chatbots, Virtual Personal Assistants, and Robo Advisors