Solved

A Company That Produces a Sports Drink Hires a Popular

Question 41

Multiple Choice

A company that produces a sports drink hires a popular and successful tennis player to promote its product. It runs television, radio, and web commercials featuring the athlete winning tennis matches, and consuming the sports drink. Based on this scenario, which of the following statements is true?


A) The aggressive promotion is intended to influence the audience to prosocial behavior.
B) The company hopes to attract a huge market on the basis of kin selection.
C) The perceived credibility of the athlete enhances the credibility of the product.
D) The audience develops an altruistic attitude toward the athlete.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents