A company that produces a sports drink hires a popular and successful tennis player to promote its product. It runs television, radio, and web commercials featuring the athlete winning tennis matches, and consuming the sports drink. Based on this scenario, which of the following statements is true?
A) The aggressive promotion is intended to influence the audience to prosocial behavior.
B) The company hopes to attract a huge market on the basis of kin selection.
C) The perceived credibility of the athlete enhances the credibility of the product.
D) The audience develops an altruistic attitude toward the athlete.
Correct Answer:
Verified
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