The objective function of linear programming models with a single RFM dimension seeks to:
A) Minimize the expected revenue of the marketing campaign.
B) Maximize the expected revenue of the marketing campaign.
C) Maximize the expected number of purchases during the marketing campaign.
D) Maximize the expected recency of the marketing campaign.

Question

Quizplus · Accepted Answer

The objective function of linear programming models with a single RFM (Recency, Frequency, Monetary value) dimension typically aims to maximize the expected revenue of the marketing campaign. This is because the goal of such models is often to optimize marketing efforts to increase sales and profitability.

The Objective Function of Linear Programming Models with a Single