The challenges and opportunities of implementing marketing analytics in the era of Big Data are similar to those of business analytics. However,
A) Big Data in marketing analytics tends to be generated mostly by customers.
B) Big Data in marketing analytics tends to be structured and unstructured.
C) Both a and b
D) Neither a nor b

Question

Quizplus · Accepted Answer

Big Data in marketing analytics is indeed characterized by both being generated mostly by customers and comprising both structured and unstructured data. This reflects the diverse sources of data marketers must analyze, from social media interactions to transaction records.

The Challenges and Opportunities of Implementing Marketing Analytics in the Era