Avoid using you-attitude with reader benefits, as the strategy will seem transparent to readers.
Correct Answer:
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Q30: Good reader benefits generally increase the chances
Q31: By adding words to develop a reader
Q32: Reader benefits are unnecessary in messages to
Q33: Poor reader benefits are better than no
Q34: Reader benefits without you-attitude are doomed to
Q36: Reader benefits are benefits or advantages that
Q37: Which of the following is NOT a
Q38: Psychological description involves giving details that
A) Manipulate
Q39: In a groundbreaking study of professional employees,
Q40: Expectancy theory says
A) Most people try their
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