Good reader benefits generally increase the chances your message will succeed, but do not guarantee success.
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Q25: People generally are motivated in the workplace
Q26: Expectancy theory says that people try to
Q27: Research shows that most consumers are cynical
Q28: Maslow argues that human beings are motivated
Q29: Try to include 3-5 reader benefits with
Q31: By adding words to develop a reader
Q32: Reader benefits are unnecessary in messages to
Q33: Poor reader benefits are better than no
Q34: Reader benefits without you-attitude are doomed to
Q35: Avoid using you-attitude with reader benefits, as
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