Knowing all you can about your audience improves the chances the message will work.
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Q35: How people have behaved in the past
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Q37: A reader of your document can be
Q38: Always expect audiences to be hostile to
Q40: Demographics like age and race provide an
Q41: Psychographic characteristics are qualitative, meaning that they
Q42: VALS stands for Values and Living Standards
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Q44: Which audience may stop your message from
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