VALS stands for Values and Living Standards and are profiles developed by the SRI research firm.
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Q37: A reader of your document can be
Q38: Always expect audiences to be hostile to
Q39: Knowing all you can about your audience
Q40: Demographics like age and race provide an
Q41: Psychographic characteristics are qualitative, meaning that they
Q43: Researcher Jennifer Chatman found that new hires
Q44: Which audience may stop your message from
Q45: Which of the following is NOT a
Q46: Oral messages make it easier to
A) Answer
Q47: A gatekeeper audience has
A) The authority to
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