Select the statements reflecting the general sense of vulnerability that is relevant to target marketing.
A) A person is vulnerable as a consumer because he or she is unable in some way to participate as a fully informed and voluntary participant in the market exchange.
B) A person is vulnerable because he or she is the typical customer for a particular product.
C) A person is vulnerable because he or she is susceptible to some physical, psychological, or financial harm other than the financial harm from an unsatisfactory market exchange.
D) A person may be seen as vulnerable because he or she belongs to some ethnic group, or is poor, or is a resident of a particular neighborhood.
E) A and D.
F) A and C.
Correct Answer:
Verified
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