Select the Statements That Challenge the Idea That Marketers Cannot

Select the statements that challenge the idea that marketers cannot be held liable for decisions that any individual makes.

A) Marketing addresses populations, not, as sales do, individuals, so no direct causal connection can be demonstrated between a marketing campaign and an individual's choices to buy a product.
B) If marketing is ineffective in influencing consumer choice, the marketers selling their services to businesses are committing fraud.
C) Any individual may choose not to buy a marketed product.
D) If marketing is effective and does influence consumer choices, it cannot disavow responsibility for the consequences of those choices.
E) B and D.
F) A and C.