The dependence effect is based on John Kenneth Galbraith's claim that consumer demand depends on what producers have to sell. In effect, advertising, by creating wants, manipulates consumers and violates their autonomy.

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The dependence effect is a concept introduced by John Kenneth Galbraith, which suggests that consumer demand is not entirely autonomous but is heavily influenced by what producers choose to offer and promote through advertising. This implies that consumer wants can be created or shaped by the producers, challenging the notion of independent consumer choice.

The Dependence Effect Is Based on John Kenneth Galbraith's Claim