Sales, unlike marketing that is directed to general populations, are directed to individuals, and, as a result, any salesperson who fails to stop a sales pitch when he or she suspects that a customer's decision-making is not autonomous, is acting unethically.

Question

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Sales ethics require respecting the autonomy and decision-making capacity of the customer. Ignoring signs that a customer is not making an autonomous decision and continuing a sales pitch can exploit the customer's vulnerability, which is unethical.

Sales, Unlike Marketing That Is Directed to General Populations, Are