In terms of the effects of mass communication, _______________ is a process of determining what news, information, or entertainment will reach a mass audience is called
A) gatekeeping.
B) agenda setting.
C) manipulation.
D) persuasion.

Question

Quizplus · Accepted Answer

Gatekeeping is the process through which information is filtered for dissemination, whether for publication, broadcasting, the Internet, or some other mode of communication. The decision about what news, information, or entertainment reaches a mass audience is made by editors, news managers, or algorithms in the case of digital platforms, acting as "gatekeepers."

In Terms of the Effects of Mass Communication, _______________ Is