Which traditional view of audiences suggests that media messages are filtered through opinion leaders?
A) hypodermic needle
B) two-step flow
C) cultivation analysis
D) uses and gratifications

Question

Quizplus · Accepted Answer

The two-step flow theory suggests that media messages are first received by opinion leaders and then passed on to others, implying a filtering process through these leaders.

Which Traditional View of Audiences Suggests That Media Messages Are