According to John Fiske, which theory accounts for the popularity of some media texts?
A) polyester
B) polysemy
C) polygamy
D) polyvalence

Name: According to John Fiske, which theory accounts for the popularity of some media texts? A) polyester B) polysemy C) polygamy D) polyvalence
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John Fiske's theory of polysemy suggests that media texts are popular because they can be interpreted in multiple ways by different audiences, allowing for a wide range of meanings and interpretations.

According to John Fiske, Which Theory Accounts for the Popularity