An advertising campaign aimed at getting consumers to buy a product because it will make them different from others would probably be most successful in ____ cultures.
A) activist
B) individualist
C) collectivist
D) communist

Question

Quizplus · Accepted Answer

Individualist cultures place a high value on standing out and being unique. Therefore, an advertising campaign that emphasizes how a product can make an individual different from others would likely resonate well with consumers in individualist cultures. In contrast, collectivist cultures prioritize group harmony and fitting in, and may be less responsive to messages encouraging individuality. Activist and communist cultures focus more on social and political change than personal expression, making an individualistic advertising campaign less effective.

An Advertising Campaign Aimed at Getting Consumers to Buy a Product