Transaction data for a CRM system might be gathered using ____.
A)a RFID chip
B)grocery store loyalty cards
C)inventory numbers
D)reverse auctions

Question

Quizplus · Accepted Answer

Grocery store loyalty cards can track customers' purchases and provide transaction data that can be used in a CRM system. RFID chips may be useful in tracking inventory, but not in gathering transaction data for a CRM system. Inventory numbers may be useful in tracking products, but not in gathering customer transaction data. Reverse auctions are a method of procurement and not related to transaction data for a CRM system.

Transaction Data for a CRM System Might Be Gathered Using