Marketing strategies in a customer relationship management (CRM) system focus on:
A) long-term relationships with customers.
B) transactions with customers.
C) organizing contacts with business partners.
D) procurement and order processing.

Question

Quizplus · Accepted Answer

Marketing strategies in a customer relationship management system focus on building and maintaining long-term relationships with customers. This involves understanding their needs and preferences, providing personalized experiences, and nurturing their loyalty to the brand. Transactions, organizing contacts with business partners, and procurement/order processing are important aspects of CRM but not the primary focus of marketing strategies.

Marketing Strategies in a Customer Relationship Management (CRM) System Focus