Marty Hog Hunting Supplies has become insolvent due to low sales and nonexistent profits. They hire a turnaround advisor, Rachel Evans, who suggests that they modify their advertising model which currently includes rainbows, hearts and unicorns and a mission statement that states, "Hunting Hogs is Magical." Rachel suggests they should change to a camo theme and a mission, "Hog Hunting for the Mighty." She also suggests that company image should switch away from the current cartoon image to the outdoors theme. Rachel's workout model is

Question

Quizplus · Accepted Answer

Rachel's suggestion to change the advertising model, mission statement, and company image to better align with the target market's expectations is an example of repositioning. Repositioning involves changing the market's perception of a brand or product to better meet the needs or preferences of a target market.

Marty Hog Hunting Supplies Has Become Insolvent Due to Low