Dewy, Cheatum and Howe Law Firm has a billboard that states, "Hire us so we can make as much money as possible for us!" is insolvent. The hire a turnaround advisor who suggests they change the name of their firm and change the billboard advertisement to read, "We are here to serve your needs as you are our first priority!" Of which workout model is this an example?

Question

Quizplus · Accepted Answer

Changing the name of the firm and altering the billboard advertisement to focus on serving client needs represents a repositioning strategy. This involves changing the public perception and market position of the firm to attract more clients by emphasizing their commitment to client service.

Dewy, Cheatum and Howe Law Firm Has a Billboard That