List and briefly describe the five objectives of an effective sales letter.

Question

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The Answer is An effective sales letter generally accomplishes the following five objectives (1) attract the reader's attention, (2) establish a close relationship with the reader, (3) appeal to one or more specific buying motives, (4) persuade the reader to act, and (5) provide the reader with an opportunity to act.
A sales letter must immediately attract favorable attention. Appearance starts with the envelope that promises big prizes, valuable certificates, and great savings inside. Once a reader opens the envelope, other factors come into play. To keep the sales prospect reading, the writer needs to establish a familiar tone. One way is to refer to the reader as you as often as possible. Use the reader's name twice in the letter and start the letter with a question that will result in a yes answer. Other ways to establish a familiar tone is by using imperative sentences, informal punctuation but no contractions, short, informal sentences, and by complimenting the reader. The goal is to induce the reader to buy. "Incentives to buy" are called sales appeals, and they are the main act of the sales letter. The sales appeal brings the reader to the point of wanting to buy a product. To persuade the reader to act, the writer often uses techniques that help develop a close relationship, such as a rhetorical question. After subconsciously answering yes to rhetorical questions, readers are ready to act. Writers of sales letters include at least one of the following opportunities for immediate reaction: a postage-paid reply card, an order form, coupons, a toll-free phone number, a web address, store locations, product samples, or a fax number.

List and Briefly Describe the Five Objectives of an Effective