Referring to the reader of your sales letter as "you" as often as possible will:
A) offend the reader.
B) guarantee purchase action from the reader.
C) establish familiarity with the reader.
D) fail to personalize the message.

Question

Quizplus · Accepted Answer

Using "you" in a sales letter helps to establish a connection and familiarity with the reader, making the message feel more personal and directed towards them.

Referring to the Reader of Your Sales Letter as "You