Smashing Skateboards, a skateboard manufacturer, uploads a video montage of skateboarders performing amazing aerial tricks with its skateboards in order to build brand awareness. The video quickly passes from person to person in a global way. Smashing Skateboards has thus been successful at
A) podcasting.
B) viral marketing.
C) wiki marketing.
D) traditional advertising.
E) omni-channel retailing.

Question

Quizplus · Accepted Answer

Viral marketing occurs when a message gets sent from person to person to person. It can be an extremely effective tool for marketers-particularly on the Internet, where one click can send a message to dozens or hundreds of people simultaneously. Marketers are taking advantage of the viral nature of video-sharing sites like YouTube, either by creating their own unique videos or advertising on videos that have already reached viral status.

Smashing Skateboards, a Skateboard Manufacturer, Uploads a Video Montage of Skateboarders