An online company is releasing a new product and announced it to consumers through an e-mail campaign and a social media campaign. The company wants to monitor the inbound traffic to its website and compare the traffic from each of these campaigns. What Google Analytics metric would accomplish this task?
A) real-time
B) acquisition
C) behavior
D) conversions
E) joiners

Question

Quizplus · Accepted Answer

The acquisition metric of Google Analytics allows users to monitor inbound traffic through acquisition reports, allowing them to compare traffic from search, referrals, e-mail, and social media.

An Online Company Is Releasing a New Product and Announced